On March 10, Starbucks will revamp its rewards program, changing to a three tier system with new benefits like 'Free Mod ...

The coffee giant is introducing a three-tier loyalty system plus new incentives, in-app challenges, and bonus points for frequent visitors.

Starbucks Rewards is revamping its program to reward its most loyal customers the most by bringing back two status tiers and introducing an all-new top tier.

The chain is not changing the core points-for-dollar mechanism behind its Rewards system, but some consumers will earn points ...