How'd we do? How long was your wait time ... Other metrics followed: the Customer Satisfaction Score, the Customer Effort Score, measurements of the entire Customer Experience.

If you do ask them, and they tell you, what do you do with that information? This is all about customer feedback. If a customer is willing to take the time to give you feedback, good or bad ...

For all those companies that don’t acknowledge customers when they share feedback—good or bad—this article is for you. There’s a business that considers me a good customer. I enjoy doing ...