If—hypothetically, of course—I were to set out to create a new, fake identity using purely legal means, it wouldn’t be easy. But it is doable. Here’s how. A clean computer.

You don't need to have evil motives for wanting to fake your identity or go incognito online; for many people, it's a matter of privacy and avoiding spammers and scammers. Thankfully, there are a ...

“At a recent luxury watch showcase, we centered the event’s visual identity around the brand’s heritage and craftsmanship. We used elegant, timeless fonts and a muted color palette that echoed the ...

Let me start off by saying that I'm making this whole thing up. Imagine you're in charge of infiltrating sleeper agents into the United States. The year is 1983, and the proliferation of identity ...

Today’s consumers crave more control over their data than ever before. In fact, only 8% of consumers have full trust in the organizations that manage their identity data, ushering in a new era ...

Acxiom leveraged its data identity capabilities and customer data to help a premium electronics brand recognize 82% of website visitors. (The industry average is closer to 20%.) ...

B2B brands don't need to default to stock music or overpay for licensed tracks. It's better to spend your marketing budget wisely by creating a powerful new sensory dimension that will ultimately ...