The Google Analytics API provides access to Google Analytics (GA) report data such as pageviews, sessions, traffic source, and bounce rate. The official Google documentation explains that it can be ...

Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk you through how to set up ...

Did you ever see your Google Analytics code, for your website, on someone else's site? It happens for some reason here and there. But if it does, there is no reason to worry that it will impact your ...