Google displays a block of HTML code you can insert into your Web documents, which allows allow users to use the custom search engine directly from your website without leaving the page.

How To Use HTML Meta Tags Meta tags aren’t a magical solution, but they will help ensure your website appears on search engine results pages. This tutorial explains what HTML meta tags are, which meta ...

Learn how to use HTML tags to structure web pages, improve SEO, and create better user experiences.

Learn instances where using visual, HTML sitemaps make sense than simply relying on your website's navigational structure or XML sitemaps.

Google's John Mueller advises using semantic HTML. Though not a ranking factor, it helps search engines understand content and boosts accessibility.

A start-up called Perplexity shows what’s possible for a search engine built from scratch with artificial intelligence.