MARKETING-INTERACTIVE readers and welcome back to the weekly roundup. This week, we explored whether Chocolate Finance's CEO could rebuild trust after a post-withdrawal blunder, Malaysia's VoxEureka ...
MIXUE Malaysia has rolled out a new campaign promoting diversity. The campaign comes as the ice cream and tea brand faces controversy for an allegedly racist job ad that had went viral on social ...
The Rakyat Post on MSN4d
Mixue Mix-up? Job Ad Draws Criticism For Alleged RacismMixue overtakes McDonald’s as biggest food and drink chain. Mixue Ice-Cream and Tea now boasts 45,000 outlets, putting ...
Shares of China’s largest bubble tea and drinks chain Mixue Group jumped nearly 30% on their first day of trading on the Hong Kong Stock Exchange on Monday after the firm raised $444 million in ...
(Bloomberg) -- Mixue Group, China’s largest bubble-tea chain, surged in its Hong Kong trading debut after individual investors flocked to the company’s blockbuster HK$3.45 billion ($444 ...
Shares in Mixue, a Chinese ice cream and bubble tea chain, surged over 40% on Monday, the first day of trading after an IPO that raised 3.45 billion Hong Kong dollars ($444 million). Mixue was ...
Shares of Mixue were highly sought after, with the Hong Kong offering over 5,200 times oversubscribed. The international offering was more than 35 times oversubscribed. Due to overwhelming demand ...
SYDNEY, March 3 (Reuters) - Shares of China's largest bubble tea and drinks chain, Mixue Group (2097.HK), opens new tab, jumped more than 47% in their debut on the Hong Kong Stock Exchange on ...
By this metric, Mixue surpassed a record set by Ant Group's scuttled IPO in 2020 and Kuaishou Technology's share sale in 2021, which both raked in around HK$1.3 trillion in loans.
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