While there are myriad new digital advertising techniques ripe for analysis, the advances with interactive video are probably the best examples of how real estate once reserved for both static and ...

About six years ago, ad server Innovid introduced interactive ads in CTV. Now, about a third of Innovid’s clients are testing them, and the company is seeing 2% to 3% engagement rates that are four or ...

Nikhil Kumar, Chief Growth Officer, mediasmart, explains how emerging trends like connected TV, digital out-of-home, and ...

In this setting, brand managers often seek two types of marketing communication: interactive digital advertising and virtual brand communities. The former exposes social media users to brand-related ...

The integration of more screens and digital platforms into public spaces enables dynamic, real-time content delivery and ...

T-Mobile reached a $600 million deal to acquire Vistar Media, a leading provider of solutions for digital out-of-home (DOOH) advertising, the companies announced Monday.

These interactive ads will leverage smartphone sensors and features, like gyroscopes, accelerometers, location tracking, and ...

According to a Deadline report from Friday, Amazon saw a 10% rise in customer engagement with interactive ads this year during the Black Friday NFL game vs. last year’s debut edition.

Shenan Reed, GM’s Global Chief Media Officer, is the new Chair of the IAB Board of Directors, announced today by the trade ...

FuboTV, the leading sports-first live TV streaming platform, has announced the availability of four new interactive Connected TV (CTV) ad formats to further drive audience ad engagement. The ...

On Monday, iHeartMedia-owned SSP Triton Digital announced an integration with Amazon Publisher Services that allows advertisers to buy interactive audio ads through the Amazon DSP on streaming audio.