JCPenney Combines With Aéropostale Owner in Merger of Mall Darlings
Key Takeaways JCPenney has agreed to merge with SPARC Group, which owns brands including Aéropostale, Brooks Brothers, and ...
Retail Dive2y
JCPenney unwraps holiday-themed WAP site to drive shoppers in-store
The WAP site at ... in-store, online and mobile purchases. In response to this convergence and the ongoing migration of customers to shopping online and via mobile devices, JCPenney will no ...
Marketing Dive3y
JCPenney unwraps holiday-themed WAP site to drive shoppers in-store
Penney Company Inc. has launched a holiday-themed mobile Web site to ... their in-store, online and mobile purchases. In response to this convergence and the ongoing migration of customers to shopping ...