with the clothing seamlessly blending a traditional Japanese style with modern-day kawaii. Via its official website, Yamato Lab released a traditional yukata and a casual kimono dress in ...

mixing sporty separates and slinky tops in searing colours and bonkers patterning that offered up kawaii happiness, the pop ...

In an interview, ambassador Aoki Misako described her kawaii apparel as “combative clothing ... “performativity of cute”—has become deeply woven into modern Japanese life.