Michael Jordan was fined $5,000 per game for breaking the NBA’s uniformity of uniform rule. The rule made it mandatory for ...

Jordan Brand continues to expand its Player Exclusive (PE) collection with the reported Air Jordan 4 “Georgetown Hoyas” PE sneakers 2025.

The Air Jordan 1 is celebrating its 40th anniversary in 2025, and the brand has launched the “You can’t ban greatness” ...

At the time of writing, Jordan Brand has not yet confirmed that the Air Jordan 13 “He Got Game” will be returning in 2026.

Joining Asia Durr, Maya Moore, and Kia Nurse, the Jordan Brand family welcomes five new members — Jordin Canada, Te’a Cooper, Crystal Dangerfield, Dearica Hamby and Satou Sabally — who ...

Orlando Magic forward Paolo Banchero's personal branding continues growing in his partnership with Jordan Brand.

Jordan brand is celebrating its 40th anniversary this year. Interestingly, the brand found a unique way to pay tribute to ...

It’s nearly time for the Air Jordan 1 Hi ‘85 “Bred” to make its grand return as Jordan Brand continues to tease the release with its ongoing “Banned” campaign. We now have the brand ...

Her partnership with Jordan continues to grow as she's a member of the brand's Generation Heir roster, a collection of star players who contributed insights in designing Jordan's first women's ...

In addition to finding his niche with the Heat over the past two seasons, Jaquez has carved out a place for himself with Jordan Brand. The former UCLA Bruins guard signed with Jumpman during his ...

This show of support from Jordan Brand highlights the close relationship between athletes and their sponsors. The brand not only backed Hurts financially but also defended his personal style ...