Right now, for a limited time, Nike is treating shoppers to a sweet deal on its Air Jordan 1 Mid SE big kids shoes. As Nike describes them, "Ready to turn heads? Step into the AJ1. New colors ...

These shoes were both sold in limited releases, so why did Jordans become so much more expensive? It all has to do with the value of the Jordan brand and how it makes and markets its iconic sneakers.

According to reporting from Nicholas Vlahos of Sole Retriever, Doncic's signature sneaker line will soon launch a lifestyle model. The Jordan Luka .77 is expected to hit shelves in the Summer of 2025.