Tim Newcomb covers tennis gear/business, stadiums and sneaker tech. When Lacoste debuted an on-court tennis shoe in 2021, Daniil Medvedev served as the lead athlete. Now, with the launch of the ...

The Russian recently signed a deal with Lacoste to be the clothing brand's on-court sneaker ambassador. He was spotted at the Australian Open with the new AGLT21 tennis shoes, the very pair that ...

Performance is everything in professional tennis. But that does not have to come at the cost of style. Few, if any, brands ...