You don't have to be a surfer to enjoy Mattel's newest Hot Wheels Silver Series mix. But you might feel the need to hit the ...

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, a ...

From the initial design to final production, we visited Hot Wheels headquarters in Los Angeles ... the first step is a series of two-dimensional sketches—art boards much like those used for ...

Mattel has partnered with TOKYOPOP to create a new publishing initiative. Some of the toy makers' hottest properties will be ...

This collaboration builds on Mattel’s recent publishing efforts, including the launch of its own imprint in 2024, with Simon & Schuster as its distribution partner. Hot Wheels and Barbie continue to ...

Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels at Mattel: Reinventing the Wheel." Harvard Business School Case 521-015, September 2020. (Revised December 2020.) ...

Formula 1 and leading global toy and family entertainment company, Mattel, have unveiled an exciting product range that will ...

(RTTNews) - Mattel ... inspired by Hot Wheels, along with new stories featuring characters from Barbie. The new series are set to debut in print in 2026, showcasing fresh artwork and original ...

Mattel, Inc. (NASDAQ ... These series will feature fresh artwork and original stories, bringing the cherished brands to new audiences in innovative formats. “Hot Wheels and Barbie have long been ...