HydroChic, Wolf says, has grown by 20 percent every year since it started in 2007. And it’s not alone — modest swimwear is taking off in a big way. In fact, according to the fashion website ...

Best modest swimwear for women tankini top : Lands' End Blouson Tummy Hiding Tankini Best modest swimsuit for women with halter top : L.L. Bean Halter Swimdress ...

With summer around the corner, the pull to jump into cerulean coloured waters gets stronger. And if you’re someone who prefers to dress modestly throughout all seasons, seeking modest swimwear may be ...

The arrival of the modest look is good news for Ella, who last week participated in a sold-out "Pure Fashion" show in Bellevue with 37 other girls belonging to a Roman Catholic youth organization.

And for Amani Soliman, 57, modest swimwear is “actual swimwear but one that respects my age, body and status as a mother of grown-up girls and future grandmother, so one that is in general less ...

In the early 1800s, the first swimsuits for women were known as “bathing costumes” — modest, full-coverage garments designed ...

Tunisian women, one wearing a "burkini" a full-body swimsuit designed for Muslim women, walk in the water northeast of the capital, Tunis. (MarSea Modest Swimwear/Fethi Belaid/AFP/Getty Images) ...

P H O E N I X, Nov. 17 -- Many teenage girls like wearing belly-baring, hip-hugging clothes like pop star Britney Spears. But, for one group of girls, the provocative style is not cutting it.

Summer-ready stylesThe demand for modest swimwear has especially grown due to the rise of Muslim millennial and gen-Z consumers buying and investing into the modest fashion market, and therefore ...