Earlier this week, New Balance dropped its 2025 Australian Open Collection, and Gauff's shoes maintained that aesthetic. The ...

Coco Gauff brought style and precision to the tennis court on Monday in Melbourne for the 2025 Australian Open. The Grand ...

Earlier today, World No.3 Coco Gauff shared pictures of the tennis shoes she plans to wear in the United Cup. Gauff debuted her second signature New Balance tennis shoe last season. On Christmas ...

Coco Gauff was seen wearing a pair of her New Balance Coco CG2 sneakers while competing against Sofia Kenin at the 2025 ...

pushing forward tennis balls and programs in one hand and a Sharpie in the other. What 19-year-old Coco Gauff has started seeing is her signature New Balance shoe serving as the canvas for her ...

Bowen, H. Kent, Robert S. Huckman, and Carin-Isabel Knoop. "New Balance Athletic Shoe, Inc." Harvard Business School Case 606-094, April 2006. (Revised June 2008.) ...

For shoes, Gauff wore a pair of New Balance Coco CG2 sneakers. The shoe is a white mesh upper featuring green accents. It is ...