Jaguar began a campaign to rebrand itself as a luxury electric brand of the future. It gave itself a new logo, revealed the ...
Despite the criticism, the Type 00's bold redesign aligns with Jaguar's history more closely than you might expect.
An icon in the shape of a lightning bolt. Impact Link Jaguar gambled big this year on a total brand transformation. And in 2025, the British luxury carmaker will need to prove all the fuss was ...
The company was mauled for ditching the iconic 'growler' badge, used for decades on grilles and bonnets, and replacing it ...
The Independent's Electric Vehicles Channel is sponsored by E.ON Next. The rebirth of Jaguar has been headline news around the world, from the reveal of the new branding and logo in that ...
The Jaguar XK range is one of the most revered sports models in the world and, in the late 1990s, the brand decided to ...
Jaguar sales plunged by more than a quarter last year as bosses at the luxury car maker gambled on a controversial rebrand.
Researchers have created a dataset of the whole atmosphere, enabling new research to be conducted on previously difficult-to-study regions. Using a new data-assimilation system called JAGUAR-DAS, ...
The Independent's Electric Vehicles Channel is sponsored by E.ON Next. Gaydon, Warwickshire. Junction 12 off the M40. Home to the British Motor Museum. It’s hardly a world-renowned global centre ...
The rebirth of Jaguar has been headline news around the world, from the reveal of the new branding and logo in that controversial video, to the Jaguar Type 00 design vision concept car unveiled ...
The rebirth of Jaguar has been headline news around the world, from the reveal of the new branding and logo in that controversial video, to the Jaguar Type 00 design vision concept car unveiled during ...