If you’ve ever visited a business’s website or received an email newsletter, you’re already familiar with owned media. But there’s more to it than you might think. Let’s take a closer ...

People place more trust in "owned" media such as branded websites (58%) and permission-based email (50%). Below, other findings from the Nielsen study, which also explored various advantages of ...

For instance, your corporate website falls under the category of owned media because you choose the content displayed there. You never have to worry that your brand will be tarnished by a third ...

How a $500 million pledge to Black-owned media unraveled When Group Black leaders traveled to Cannes Lions in June to throw an exclusive after-hours nightclub party and rub shoulders with big ...

and Martin Paul BlockPublicis Media & Medill IMC Spiegel Research Center Northwestern University A US study has found clear relationships between share of brand sales in categories and share of paid ...