If Jack Heuer could have built his ideal brand ambassador in a factory, chances are it would have looked something like ...

By Chris Gardner Swiss luxury watchmaker TAG Heuer has sights set on a new eyewear ambassador: Patrick Dempsey. The veteran star, who has a history with TAG Heuer dating back to 2014, has been ...

TAG Heuer has deepened its long-standing partnership with actor and racing driver Patrick Dempsey, naming him the official face of its 2025 TAG Heuer Eyewear collection.

In naming Dempsey as the official face, the brand’s press release praised a shared set of core values like “designed to win, elegance in motion and the pursuit of excellence with no shortcuts.” ...