Pentax hasn't ruled out a return to the medium format market. In fact, it became very aware of the demand while conducting market research for its Film Camera Project. Could a new, film-based 645 ...

Pentax, the legendary Japanese camera company founded in 1919 as Asahi Optical, hasn't released a new film camera in more than 20 years. Given society's move toward standalone digital cameras and ...

Analog photography’s not dead – not if Pentax has anything to do with it. Announced at the end of 2022, the Pentax Film Project has one goal: to develop and launch a new 35mm film camera for ...

Pentax has made some of the best film cameras ever – and now the classic brand could be making a comeback thanks to a new film camera project launched by its parent company, Ricoh.

But the company has made it clear that it's not ruling out new film cameras. “So, while TKO played a significant role in the Pentax Film Project, his departure does not affect the possibility of ...

Pentax’s new $500 film camera prioritizes style over quality But to be fair, the Pentax 17 looks very cool. The new half-frame 35mm analog camera shoots 72 pictures per roll.

Pentax, one of the OG film camera brands, has seized on this with the 17, its first new film camera in more than 20 years. The compact, mostly manual camera has a delightfully retro design and ...

He started out as a sceptic but ended up leading the development team of the Pentax Film Camera Project, which created the Pentax 17, the company’s first film camera in 21 years. Suzuki and Iikawa ...

The Pentax 17, released earlier this year, is the first new film camera from a major brand since the early 2000s, when film photography entered a sort of Schrödinger’s box—both alive, with an ...

Hot on the heels of the superb Pentax K-3 III Monochrome we have the first offering in the Pentax Film Project. It is in fact over 20 years since the last new film camera appeared and Pentax ...

The Pentax 17 is one of the priciest half-frame reusable film cameras out there, with a retail price of $496 / £498 at Amazon. We haven’t seen it receive massive price slashes yet, as the ...

The Pentax 17 is a new half-frame 35mm film camera that captures vertically oriented photos that are 17mm (wide) x 24mm ... Ultimately, for those serious about getting into film photography and don’t ...