they are making themselves salient for the moments that matter which is what all good advertising should aim to do. Is there anything Pepsi could have done to make this particular campaign more ...

PepsiCo is launching its first ad campaign in three years with a spot that focuses on its Pepsi-Cola. "Summer Time Is Pepsi Time" features Santa on vacation. Video courtesy of PepsiCo.

Mobile promotion To get the word out about the campaign, Pepsi is running a mobile ad campaign featuring a 30-second video clip that is also running in theaters. Sofia Vergara stars in the clip and ...

Outgoing FTC Chair Lina Khan sues Pepsi for violating Robinson-Patman Act.

The FTC alleges Pepsi violated the Robinson-Patman Act, which bars sellers from giving competing buyers different prices for the same “commodity” or selectively providing allowances, like compensation ...

A federal judge refused to dismiss a copyright lawsuit over Pepsi’s time-traveling 2016 Super Bowl ad, allowing an advertising firm’s case to proceed to discovery. MANHATTAN (CN) – A federal judge ...

The agency argues Pepsi gave Walmart promotional payments and allowances, as well as advertising and promotional tools, that it didn’t offer to the retail giant’s rivals. Pepsi denied the ...