When it comes to Super Bowl advertising, PepsiCo wasn’t about to spend upward of $7 million to tout its eponymous cola or its popular sports drink that will already have real estate on both teams’ ...
And if you don't have a ring, a sizable chunk of cash will do. Just ask Pepsi: The pop star has landed a $50 million advertising deal with the soda company. As part of the arrangement, Beyoncé ...
Pepsi MAX will collaborate on a content partnership with Time Out throughout 2025 with a focus on the best places to eat in ...
In a heavily redacted statement, FTC Chair Lina Khan alleges that Pepsi unfairly advantages one large retailer by providing it with promotional allowances and services such as advertising budgets ...
The FTC alleges Pepsi violated the Robinson-Patman Act, which bars sellers from giving competing buyers different prices for ...
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The agency argues Pepsi gave Walmart promotional payments and allowances, as well as advertising and promotional tools, that it didn’t offer to the retail giant’s rivals. Pepsi denied the ...