Nearly three-quarters of consumers surveyed believed they could recognize a private label when making a purchase, yet 72% ...

Private label product sales are booming globally, with affordability, improved quality, and premium ranges, driving success.

First Insight has released a new study, revealing that most consumers can’t tell the difference between private labels and national brands.

In fact, according to Statista data, private label consumer goods are performing better than branded products for sales growth rates. And this trend is particularly strong in Europe. “The private ...

Before a brand becomes recognizable-before its logo hits social feeds or its styles show up in checkout carts-there’s usually ...

New "Power of Private Brands" report from FMI shows continued strength and growth opportunities for retail own brands ...

Target has also announced seasonal private label items like beef burger patties and several Favorite Day items, such as tart cherry ice cream, dill pickle pretzel twists and hot chili lime popcorn.

Economic pressures in 2025 will continue to impact consumers’ shopping habits as private label and premium products see growth, but all is not lost for mainstream brands that can stand out ...

Private-label goods accounted for one in every four food and nonfood grocery products purchased in the U.S. last year, according to a report from the Private Label Manufacturers Association (PLMA ...

Dover Street Market will showcase the debut DSM collection by Ninomiya from June 28 to July 1 at the Dover Street Market ...