By contrast, there is a stream of academic (mainly) thinking that tries to distinguish PR and 'Marketing Public Relations' (by which it means product or brand support), and to create a division ...

And that means improved opportunities for using public relations as a bigger part of your marketing mix. PR is an excellent tool because it gives you exposure you don't have to pay for directly.

Some 47% of agency PR professionals and 45% of in-house PR professionals say public relations will become more aligned with marketing in the next five years. Public relations professionals say the ...

This includes advertising, sales promotion, public relations and personal selling ... A business will use a mix of different promotion methods to increase its sales. Its chosen method will ...