With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape.

Public relations should be to the marketing practitioner, an integral part of the marketing mix, and for this to be the case, the confusion as to its role, as oppose to that of advertising, needs ...

Best Practice Public Relations In The Marketing Mix. Public relations is a complex discipline, which is typically asked to spread a rather small budget over a wide range of possible fields of activity ...

The following article deals with the relative merits of advertising and public relations in the marketing mix—with some conclusions that are sure to rattle your cage. Philip Kotler is Distinguished ...

Marketing mix is the structure on which to build a marketing campaign from initial product ideas and development, all the way through selling the product in the market. It is built upon the Four P ...

Public Relations: Technology has transformed internal communications helping organisations engage with their employees quicker, communicate key messages, and promote a strong workplace culture. At ...

MARKETING MIX: PROFILE; The Max factor: Max Clifford * public relations guru. Public relations guru Max Clifford opens his heart to Marketing and tells why he has chosen to represent foetuses, ...

Welcome to the Department of Advertising, Public Relations and Design.We believe in preparing our students to shape the world around them through the practice of strategic communication.Our students ...

According to Primitive, Cook is also the owner of Chris Cook Communications and brings 30 years of marketing and public relations expertise to his role as Primitive’s director of public relations.