In 1992, Rolex began awarding watches for overall and class wins at the race. You don't have to triumph at Daytona to win a Rolex. You could instead take the checkered flag at the equally daunting ...

There’s no longer such a thing as an affordable Rolex ... on the Cosmograph Daytona, which has increased 2.6 percent to $15,500. That is still a far cry from the watch’s street value, which ...

The Rolex Daytona is maybe the Swiss brand's most revered piece of wrist candy; a five-figures (or more) chronograph that makes watch aficionados and endurance racers alike go a bit gaga.

Next January will mark 20 years since Daytona's Rolex 24 planted itself on the final weekend of January. And that's where it's staying. For now, anyway. Daytona International Speedway made it ...

There is no doubt that the watch industry has become ... The GMT has always been near the top of my favorite Rolex families, but I would have guessed the Daytona would show up more on this ...

It’s time to welcome IMSA back to the big leagues thanks to a raucous Rolex 24 at Daytona and some TV ratings to match. At the year’s biggest WeatherTech Championship race, some drivers ...

Rolex has a long history ... an example of the Oystersteel edition Daytona. This is expected to be the model Rolex revealed earlier this year at Watches & Wonders. The watch has a 40mm case ...

But with every chill movie star fit, there's invariably a killer watch flex. In this case, it was a ref 116509-ARPD Rolex Oyster Perpetual ‘Rare Panda’ Daytona chronograph. For Rollie heads ...

It used to be, the famed Rolex Daytona watch was only given to winners of the Rolex 24. Makes sense. But in recent years, Rolex’s relationship with Daytona has increased and now all Daytona ...

This will make for some great watch spotting from a guy we already know is a fan of the Daytona. However, Rolex’s ambassadorships ... GQ has inspired men to look sharper and live smarter with ...