Rolls-Royce ( BMW.DE) CEO Chris Brownridge, like many other importers, is wary of President-elect Donald Trump's plans to impose an array of tariffs on an array of countries. But he's not all that worried, to be honest. That's because business has rarely been better for the carmaker with products that start at $370,000.

There customisation can be taken to a new, even pricier, level in consultation with the firm’s army of designers. Rolls will say merely that “hundreds” of customers have done so. The ultra-rich may not be feeling the pinch quite as hard as buyers of lowlier luxuries,

Rolls-Royce CEO Chris Brownridge, like many importers, is aware of President-elect Donald Trump’s plans to impose a range of tariffs on various countries. However, he remains unperturbed, citing that business has rarely been better for the luxury carmaker,

British luxury automaker Rolls-Royce said on Wednesday it will invest 300 million pounds ($376 million) to expand its Goodwood plant to focus more on bespoke cars for high-end clients, featuring anything from gold sculptures to mother-of-pearl artwork.

Rolls-Royce has announced a landmark investment exceeding $370 million USD to expand its manufacturing facility at Goodwood, marking its largest financial commitment to the site since its 2003 opening.

The company also announced its intention to release an all-new, fully electric model later this year. According to the carmaker, this is the result of a fantastic sales year in 2024, but also a noticeable growing interest in EVs from high-end luxury buyers.

Rolls-Royce aims to boost profits by enhancing the level of personalization in its cars, rather than increasing production volumes.