A total of 5,712 Rolls-Royce motor cars were delivered to customers 2024 - the third-highest annual sales figure on record.

British luxury automaker Rolls-Royce said on Wednesday it will invest 300 million pounds ($376 million) to expand its Goodwood plant to focus more on bespoke cars for high-end clients, featuring anything from gold sculptures to mother-of-pearl artwork.

The company delivered 5,712 cars to customers in 2024 - the third highest annual sales figure on record behind 6,032 in 2023 and 6,021 in 2022.

BMW-owned Rolls Royce Motor Cars, like other luxury car brands, has seen an uptick in demand for bespoke and complex car models in recent months.

Rolls-Royce Motor Cars is capitalizing on this trend with its largest investment at its Goodwood headquarters in over two decades. The BMW-owned luxury carmaker announced a £300 million ($370 million) investment to meet the growing demand for bespoke vehicles,

Rolls-Royce has announced a £300m+ investment into its Goodwood facility so it can build more bespoke machinery, following a record year of sales for its personalisation department. That investment – the single biggest hit of funds since Rolls-Royce opened for business in Goodwood back in 2003 – will also help the storied British carmaker ready itself for an all-electric,

The new investment will expand production capacity for bespoke projects.