Samuel Adams is using a combination of a mobile sweepstakes, advertising and social media together to help introduce a new seasonal Belgian-style beer to the United States market. The new marketing ...

Off the court, White is an an affable pitch man, endorsing brands from Samuel Adams to Culture Pop ... Derrick White buys his ...

For years, when someone asked Samuel Adams founder Jim Koch what his succession plan was, he would quip: “Don’t die.” Now the chairman of Boston Beer is 75. His company’s sales are falling.

Boston Beer Company produces 1% of all beer in the US, and its flagship product, Samuel Adams Boston Lager, is universally recognized by beer drinkers. In this video Jim shares his management ...