Through social media listening programmes, pharma companies can now identify areas of unmet need and adapt processes to address them. Carina Mikolajczak examines the situation in Germany ...

But what's the difference between monitoring social media and listening to social media? Many times those terms are confused or used interchangeably. Scores of solution providers and technologies have ...

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This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. Gen Z is undoubtedly a key ...

For many years the pharmaceutical industry has been incredibly cautious about 'listening' to social media, wary of what it might find in public conversations. In the past, while some pharma medics ...

In today’s world, the art of listening seems to be on the decline. From politicians railing at their opponents to polarizing debates on social media, the emphasis is often on driving points home ...

In 2024, the pharma industry found itself with a growing “trust paradox.” While innovations like gene therapies and rare ...