Avery, Jill, and Chekitan S. Dev. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Teaching Note 520-112, May 2020. (Revised October ...

A brand beloved in the points and miles community is making a comeback. Hotelier Barry Sternlicht is reviving the Starwood brand, according to The New York Times. This is music to the ears of ...

SH Hotels & Resorts has announced that it's rebranding as Starwood Hotels, reviving reviving the brand that Barry Sternlicht created in 1991.

The beloved Starwood Hotels brand is officially on its comeback tour. SH Hotels & Resorts will rebrand as Starwood Hotels, the storied hotel group started by hotelier Barry Sternlicht nearly 30 years ...

Bringing back the Starwood brand Why corporate travel is "critical" to the company Setting "reasonable" policies for sustainability and DEI Nearly a decade after Marriott International acquired and ...

SH Hotels & Resorts has officially rebranded as Starwood Hotels. The company operates the 1 Hotels, Baccarat Hotels and Treehouse Hotels brands.

The world doesn't need another brand, it needs a better 1. By reviving the Starwood Hotels name, we aim to marry this trusted legacy of youth, innovation, and guest focus with our modern ...

SH Hotels & Resorts, the parent company of award-winning brands including 1 Hotels, Baccarat Hotels, and Treehouse Hotels, is ...