Storytelling structure is the same, whether in literature or telling a brand story. Assembling the right elements and hitting specific touchpoints is essential for great storytelling.

Dramatic structure serves as the backbone of storytelling, shaping narratives in plays, films, and literature. This framework guides the pacing, character arcs, and resolution, crafting stories ...

Storytelling is not merely a commercial ploy. It is a necessary ability for entrepreneurs, business owners and leaders who wish to distinguish themselves in today's competitive and noisy market.

And in a market saturated with noise, that kind of clarity doesn’t just attract attention. It earns belief.

This is your brain on storytelling. Drawing on the work of neuroscientist Paul Zak, who took blood samples from people as they listened to engrossing stories, she explains that you can actually ...

From “The Good Place” to “Twin Peaks” and beyond, it's an exciting time for TV shows turning story structure on its head. The fall television line-up is abundant, complex, and almost ...