local brands are increasingly using digital to communicate with consumers in their home countries. This is particularly true in China, where 12 out of the top 20 brands are Chinese, a big increase ...
Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...
Chinese brands have been steadily growing their market share in China's competitive make up market, helped by a combination of low prices, social media savvy and a growing inclination among young ...
When it comes to awareness, Western brands dominate China's digital marketing scene. In last year's survey, three Chinese brands appeared in the top 10; this year that number is down to two-China ...