British toy company Galt Toys was one of the companies ... “I’m a writer, so naturally I’m a big fan of copy-led ads – and ...

Ungar, 1960 Authored by Steven Heller and edited by ... to be unpicked now – from train sets aimed squarely at boys to toy housekeeping sets designed for girls. The earlier ads also lack foresight of ...

The 1960s and 1970s were eras of innovation and excitement in the toy industry, with many toys from these decades leaving a lasting impact on those who grew up during this time.