Northwestern’s typography is flexible enough to meet a wide range of situations and requirements. Our brand fonts are licensed. The university has a limited number of licenses; Global Marketing works ...

Do not re-create or alter any aspect of the logos, lockups, typography, or color palette. University Logo In the New School logo, the university name appears in its bespoke typeface, Neue Display ...

While nostalgia might tempt consumers to resist change, savvy brands know they must continuously evolve, particularly in their quest to connect with millennial and Gen Z consumers, who often favor ...