To use this medium effectively, marketers will benefit from understanding how users perceive the Web as a source of advertising since perceptions of the media affect attitudes toward individual ...

A new report from Opera shows that in-application ads generate an average 1.53 percent click-through rate compared to mobile Web ads with a 1.12 percent click-through rate, pointing to the growing ...

IAB CEO David Cohen is calling on the advertising industry to support the open web in part by investing in quality journalism ...

In today's online landscape, digital advertising is a core part of any effective marketing campaign. Our in-house team works closely with Boston College's schools and degree programs to create ...

Bangkok Post Online can help all marketers achieve your advertising and marketing objectives by offering a wide variety of rich media formats to help you strengthen brand awareness and ultimately ...

Retailers will determine the ad creative formats they want to offer, where ads appear across their apps and websites, and how many ads are shown. They’ll also be able to determine what customers see ...

The browser extension, once linked to a ZEBEDEE account, pays users for watching advertisements in redeemable points which can be exchanged for bitcoin. ZEBEDEE partners with Slice to pay users in ...