Over the years, more Italian beers have arrived. Birra Moretti, first introduced to the UK in 2004, has grown to be the UK’s third biggest draught brand by value, according to Heineken’s 2024 ...

The Italian-style lager Birra Moretti has overtaken Carling as Britain's best selling beer for the first time. Sales for the Italian beer have shot up 9.6 per cent compared with the same three ...