ZEE TV is set to undergo a brand revamp by reintroducing its iconic ‘Z’ ident in its logo. In 2017, the channel moved away ...

Kartik Mahadev, CMO of ZEE’s Content SBU & Brand Management, shares his insights on Indian television and ZEE’s strategies ...

They also have a vast TV following with popular channels such as Sony MAX and Zee TV. The merger was also seen as key to providing a rival to the planned merger between Disney's Indian businesses ...

Zee already has three channels in the GEC space, Zee TV, Zee Anmol and Zee Smile. So with the launch of yet another GEC, will they not cannibalise their own market share? Ranga does not feel that ...