On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference ...

Kicking off the annual procession of coaches and players at American Conference media day, commissioner Tim Pernetti ...

The American Conference sponsors 20 sports and has 14 member institutions, including two football-only members. Nothing is ...

The American Athletic Conference is no more. In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more casually, the American. It also ...

Pernetti said that during one of his first meetings with league presidents about a rebrand, he typed “AAC” into a browser and ...

Commissioner Tim Pernetti wants to be sure the newly rebranded American Conference isn't left out of the College Football ...

The American Athletic Conference has changed its name to The American Conference, or simply The American, as part of a ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

American Conference media days are in the books and the season is about a month away. Here's what to know about each of ...

The AAC was often confused in search engines queries with the ACC. It will now simply be called the American Conference and ...

The American Athletic Conference is rebranding itself as the American Conference as part of an effort to elevate its position ...