Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age has learned. Ewan Larkin covers ad agencies, including new business, executive moves, trends and more. He previously covered corporate communications and public relations agencies as a reporter at PRWeek.

Publicis Groupe has won The Coca-Cola Company's US and Canada media account from incumbent WPP following a closed review. According to Comvergence, Coca-Cola’s US media spend was $785 million (£607m) in 2024, up from $610 million (£471m) in 2023.

Publicis Groupe has taken a chunk of business from Coca-Cola, a major client of WPP. Various reports put the value of the win, the US and Canadian media buying, at more than $US700 million. Coca-Cola’s total global ad spend is more than $4 billion.