And the latest move in the beverage space is by Celsius, the energy drink company which makes the highly popular alternative ...

Cola's 'half time' concept, reigniting the long-standing rivalry between the two beverage giants. By flipping the script, ...

We spoke to industry experts to decode, dissect, and deduce the waves this campaign has stirred in ad land—if this cheeky move signals an advertising rivalry revival or just a gimmick ...

Released as a Times of India front page ad, Pepsi campaign rebranded the newspaper as ANY Times of India, crossing out "Half" ...

PepsiCo and rival Coca-Cola are taking different paths on the issue of diversity. In a memo sent to employees and released ...

Pepsi stirred the fizz fight with a cheeky ambush—its ‘Anytime is Pepsi Time’ print ad playfully dunking on Coca-Cola’s ‘Half ...

Shares of this beverage giant are down a bit from their all-time high, but that's more of an opportunity than a red flag.

PepsiCo has launched a witty advertising campaign called 'any time' as a direct response to Coca-Cola's 'half time' campaign ...

Carbonated beverage behemoths Coca-Cola (KO) and PepsiCo (PEP) have been battling for worldwide soda supremacy for over a century. While much ...

KARACHI, Feb 20 (Reuters) - Coca-Cola is attempting to capitalise on Pakistan hosting its biggest cricket event in nearly 30 ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...