In its latest earnings call, Delta said it’s been ‘testing’ AI pricing. A new white paper from its software partner, Fetcherr ...

Delta Air Lines is using AI technology to determine a small percentage of ticket prices. Find out what this means for ...

Here's what to know about how Delta Air Lines is using artificial intelligence to price fares and why some lawmakers and ...

Delta Air Lines has hit out at critics of its artificial intelligence ( AI) pricing tool after receiving backlash for using an alleged "individualized pricing" system. Last week, prominent US senators ...

Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the end of 2025.

“Delta’s current and planned individualized pricing practices not only present data privacy concerns, but will also likely ...

Delta is working with Israeli tech company Fetcherr, which uses AI to instantly analyze millions of data points to set prices based on market demand and other variables, according to PYMNTS.

Airlines are reportedly working with AI companies to deliver "personalized" prices to customers by using AI tools to analyze their personal information and data. However, in a recent letter to members ...

Earlier in the call, Delta Air Lines CEO Ed Bastian said the company is using its partnership with Israeli AI based company Fetcherr, which has created its own generative pricing engine (GPE).

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