From the same family who made basketball a form of reality TV and who tried to create a shoe empire comes a new breakthrough: Music. The latest Ball venture features LiAngelo Ball as its figurehead—and it seems as powerful as the cultural moments his father,

LiAngelo Ball and his new song “ Tweaker ” just got another co-sign. During a postgame interview after Milwaukee Bucks and San Antonio Spurs game Wednesday (Jan. 8), Bucks point guard and current consensus best rapper/athlete Damian Lillard was asked by Michael Eaves of ESPN what he felt about the record that’s taking the rap world by storm.

Damian Lillard is the ambassador of hip-hop in the NBA. Plenty of dudes in the league can rap, but he's very clearly the best of them. He's got legitimate albums with legendary features attached to them.