Whatever device has a screen has the possibility of being an Xbox, or so Microsoft has been claiming over the last month.

Microsoft has rolled out a "This is an Xbox" campaign, attempting to show all the different places you can play Xbox games that are not on literal Xboxes.

Microsoft CEO Satya Nadella discussed the gaming strategy behind their new campaign, claiming almost everything is an Xbox.

Xbox finally delivered the strong games it needed this year, but its mixed messaging left Microsoft's vision for the future ...

Xbox fans trying to spin narratives around Microsoft’s leadership has the potential not to end well for them. Even if it’s ...

Microsoft CEO Satya Nadella officially confirms that the tech giant will continue focusing on video game console innovations ...

Microsoft Gaming CEO Phil Spencer told Bloomberg last month he was pleased with the results of Xbox games launching on PS5 ...

The strategy for Xbox moving forward will continue down the path of multiplatform focus, as Microsoft CEO Satya Nadella ...

Responding to a question from Microsoft investor relations vice president Brett Iversen, Nadella reflected on the company’s ...

It’s also a major shift for the millions of people who have been Xbox fans for decades now, and the company says it’s ...

According to the site, in particular reporter Jez Corden, Microsoft is working on some sort of "cross-platform Xbox guide" to ...

Microsoft seems to be shifting from Xbox exclusivity to bring future first-party games to PlayStation but at most, sticking ...