From beverage giants to video game publishers, a wide array of brands have recently sought out fresh agency support. Ewan ...

Fast-growing non-alcohol brand Athletic Brewing, now reaching bars, stadiums and concerts, is still waiting to be discovered.

Brands that are marketing to a bifurcated consumer base separated by wealth must be ready with messaging, media targeting and ...

Roblox is expanding its programmatic ad offering through a new integration with Google Ad Manager, the gaming company ...

The collapse of the millennial DTC darling is as much a story about business as it is a cultural reckoning for brands.

Get to know the 17 standout marketing and advertising execs who will be honored in this year’s Leading Women Argentina ...

Auto marketing budgets could get squeezed as prices rise and Trump-backed taxes bring more uncertainty to the market.

Publicis Groupe’s Leo New York has been awarded Subway’s U.S. creative account following a competitive review . Ewan Larkin ...

LinkedIn has quietly consolidated the bulk of its global media business with Publicis Media, Ad Age has learned. Ewan Larkin ...

Burrell Communications has hired God-is Rivera, who becomes the agency’s first chief strategy officer in more than a decade. Brian Bonilla covers ad agencies, including creative and media shops, ...

The IAB PlayFronts advertising-gaming showcase was back in New York on Tuesday.

Welcome to Ad Age’s influencer marketing news roundup. Each week, we’ll be highlighting the latest developments at the intersection between brands and the creator economy, including new partnerships ...