In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

Salesforce today introduced Marketing Cloud Next, a significant update to its marketing platform that embeds autonomous AI agents across the entire customer funnel. The company says the product ...

The IAB released its Digital Advertising Invoice API Specifications today. The specifications aim to fix long-standing payment problems in the digital advertising supply chain. They are open for ...

The problem is often higher in the marketing food chain. Team leaders or executives who’ve never been in the trenches with email and see no need to support it with budget or personnel.

Demographics. Gender distribution: TikTok’s user base is relatively balanced in gender, with 54% identifying as male and 45% identifying as female. Age distribution: While TikTok is popular among ...

The latest AI-powered martech news and releases Microsoft may break up with OpenAI over sharing data if AI becomes sentient. Sentience? AI still can't figure out how many fingers are on a hand.

MarTech is your source for CRM (customer relationship management) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the ...

From fireside chats to expert-led sessions featuring digital leaders who are blazing a trail in the world of omnichannel marketing, this year’s Emarsys Omnichannel and AI Masterclass is packed full of ...

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. The U.S. Justice Department claims Google, which owns a 90% market share in search, paid ...

Ask me to help you with a planning problem. Ask me to help create or review a job opportunity [job seeker]. Try this: close this window, copy the article and paste it to "chat" with the page.

Where are we now? Almost three months after Google’s pivot, “88% of industry professionals feel Google’s decision to reverse the phase-out of third-party cookies has caused major confusion in digital ...

What Is Latent Semantic Indexing (LSI) and does It matters for search engines? Understand how LSI differs from NLP.