The concept of "brand risk" has flipped; the real danger of invisibility now outweighs the risk of taking a stance. In the ...

Volvo has appointed Initiative to its global media planning and buying account following a review. The review, handled by ...

While it may seem cheesy, Cheez-It is granting “amusingly absurd” wishes for its annual Cheez-It Citrus Bowl — including ...

Feit and Tierney of experiential agency BMF discuss their recent project decorating the White House for Christmas.

General Mills has previously integrated their brands for game day promotions, tapping the Kelce and Watt families to promote ...

Oatly is coming to claim your spot as Santa’s favorite snack and beverage offering while making the rounds on Christmas Eve.

The gaming experience celebrated the new urban Olympic sports and inclusivity which was at the heart of Samsung’s "Open ...

WPP has won Johnson & Johnson’s U.S. and Canada media businesses, which were previously handled by IPG. J&J chose WPP based ...

With Australia set to ban social media for under-16s next year, the digital landscape faces a seismic shift. As younger ...

These are questions that may come to mind when fans enter the Barbie StreamHouse, a re-creation of the iconic doll’s famed ...

In a court filing attempting to block the law, TikTok claimed influencers and small businesses could lose $1.3 billion in ...

Stagwell has entered an agreement to acquire global media monitoring and analytics platform Unicepta. The deal would add Unicepta to Stagwell Marketing Cloud’s PRophet comms tech suite. Stagwell ...