The DV Fraud Lab has identified more than 100 cases of ads.txt deception since the standard’s launch in May 2017, with a ...

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its ...

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced Results by OpenX™, a suite ...

Mistplay is the #1 loyalty app for mobile gamers. Its community of millions of engaged mobile gamers uses Mistplay to ...

Mistplay is the #1 loyalty app for mobile gamers. Its community of millions of engaged mobile gamers uses Mistplay to ...

High-income gamers show greater openness to in-game advertising: For app developers looking to balance revenue with player ...

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, has released the Q1 2025 ...

MarkApp, a global contextual advertising platform across CTV, mobile app, and web environments, has announced a strategic ...

Media buyers using LightBoxTV’s platform will now be able to align their campaigns more closely with actual consumer buying ...

Dollar General, known for its extensive network of over 20,500 stores across 48 states, is leveraging Kevel's Retail Media ...

By taking advantage of Chartboost by LoopMe, publishers can develop new revenue streams, introduce operational efficiencies, ...

On the supply side, AI helps respond to the market signals in real time to support various decisions backed by data. It ...