Starbucks is perhaps the most recognizable coffee brand in the world, yet it is underperforming in recent years.

The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...

Starbucks CEO Brian Niccol announced the company will be shuttering "Pick Up" locations across the country. Here's what to ...

Starbucks announced a major shift coming to its stores, and this unexpected decision might dissapoint customers.

Around 80 to 90 locations will be impacted by the shift. Some will close permanently, while others may be converted into ...

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

Amid declining sales, former Starbucks CEO Howard Schultz is urging employees to support the company’s new leadership and ...

Starbucks reported that same-store sales fell for a sixth straight quarter as CEO Brian Niccol tries to implement a ...

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its “green apron service” plan. Here’s ...

Starbucks is the largest coffee chain in the world, but the company is in the middle of a sharp decline in business. New ...