A Duracell Super Bowl commercial was designed to make viewers think Fox announcer Tom Brady had run out of power in the ...

Duracell, one of the world’s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday. The brand shocked ...

Life test measures how a battery endures repeated charge-and-discharge cycles at hot-climate engine-compartment temperatures. The more cycles endured while maintaining a higher voltage, the higher ...

Remember Duracell’s PowerCheck? The idea was that a strip built into the battery would show if the battery was good or not. Sure, you could always get a meter or a dedicated battery tester ...

Tom Brady has always seemed superhuman, and now we finally know why. In its first national Super Bowl spot, Duracell revealed that the seven-time Super Bowl winner is actually powered by ...

Life test measures how a battery endures repeated charge-and-discharge cycles at hot-climate engine-compartment temperatures. The more cycles endured while maintaining a higher voltage, the higher ...

Tom Brady's first Super Bowl as an analyst on FOX's national broadcast also included an appearance in Duracell's first Super ...

Need a break? Play the USA TODAY Daily Crossword Puzzle. To bring him back, a Duracell rep replaces a set of batteries in his wristband, a nod to the kind worn in game by quarterbacks. When the ...

Laptops from Dell and Alienware are down to the best prices since Black Friday. Duracell AA and AAA batteries are also up to 26% off. Plus, there’s a sale that scores you a $20 Amazon credit ...