Three months ago, I witnessed a textbook-level "self-media accident": my friend Xiao Zhang had a viral video on Douyin that ...

Building a persona matrix step 8: Influencers and advice Finally, how do your personas research possible new solutions? This is vital to planning your GTM strategy.

Using the Eisenhower Matrix, pictured here, you can evaluate every decision on how to manage your time based on two elementary questions: (1) How important is it?, and (2) How urgent is it?

Learn how to create a risk assessment matrix in Excel with this step-by-step guide. Automate, visualize, and simplify risk management with a ...

How to Create a SWOT Matrix. Visualize your business's strengths, weakness, opportunities and threats (SWOT) using a SWOT matrix. It can help you to understand your internal capabilities and ...